The future of retail is, without question, omnichannel presence. Connecting your business through multiple channels, however, is difficult – especially when it comes to software. If you're using outdated retail accounting software or trying to patch together different types of software (one system for ecommerce accounting and another for brick-and-mortar), you're sacrificing efficiency. By presenting your customers with a seamless shopping experience, you boost their satisfaction, encourage them to spend more and increase the likelihood that they'll return – with friends.
Consumers today want convenience and instant gratification. Many retail businesses have already recognized the benefit of the mobile channel and made the switch to ecommerce. But completely abandoning the traditional brick-and-mortar approach isn't ideal either: Some consumers still prefer to be wooed by in-store displays, hands-on service and the ability to browse aisles of shelves for the perfect item.
Here's where the omnichannel approach really shines. Keep your brick-and-mortar locations, maintain an effective ecommerce storefront and integrate mobile solutions to make keep your business easily accessible to all of your customers, all the time. The more accessible you are to customers, the more open you are to sales – and your customers reward you for the convenience with brand loyalty and endorsement.
What About Software?
We've established the superiority of omnichannel presence in the retail market; now you need to tailor your software system around the omnichannel strategy.
Cloud-Based Retail Accounting
Your sales channels are seamlessly united, but your accounting software needs to follow suit. Separate retail accounting and ecommerce accounting software prevents you from maintaining the necessary link between your front-end sales channels and your back-office functions, like reports, insights and payment processing.
Accounting solutions are more versatile, flexible and functional in the cloud. Choose a single retail accounting software system that connects all of your channels. The lack of handoffs helps reduce the risk of critical business information getting lost in translation.
Higher-Level Software Systems
To truly maximize the performance of your retail accounting software, it should be integrated into a greater ecommerce ERP system. Use ERP modules to create a business management system with all the functionality you need to drive your company's success – including business insights, sales and HR solutions.
Ecommerce ERP further strengthens the bond between your omnichannel presences by uniting all the applications you need on a daily basis. This is especially important for those in the ecommerce marketplace, because you're coordinating sales orders, fulfillment, shipment and distribution – often across large geographical distances. Piece together multiple ERP modules to create a unified system that covers sales, order management, invoicing, fulfillment and returns processing.
Cloud Migration Made EasyThe decision to transition to the cloud seems daunting, but it's the best decision for your business. But before your choose a cloud ERP software provider, make sure you know what to look for. A good vendor should offer:
- Reliable, responsive customer service support
- In-depth, ongoing ERP software training for your current and future employees
- Easy implementation that minimizes or eliminates business downtime
- Dedication to your business's continued success and growth (and the scalability to grow with you)
- Full visibility through a single, easy-to-use, configurable interface
- Flexible payment options with predictable costs and fees
Want to build your business into a growing, thriving powerhouse? Call SMB Suite at 888.525.6398 to learn more about our ERP software packages, or click the link below to hear 10 business software ideas in 10 minutes.