Dynamics CRM 2013 Sneak Peek

Ben Redfield

Ben Redfield

While we have still been busy plugging away at all the new features in Microsoft Dynamics CRM, Microsoft has already informed us that there will be an updated version of the Dynamics CRM package available sometime in Q4 of 2013. The new package is designed to help enterprises engage with their customers and will be available as both cloud and installed systems.  Of course, we’ll be bringing all the high-end enterprise functionalities to small and midsize businesses as usual.

I know that everybody wants more dashboards.  The CRM dashboard functionality we have already implemented is available by role and totally customizable.  That doesn’t mean there isn’t room for improvement in both the interface and the underlying CRM KPIs.  The refreshed version is designed to deliver an even faster and more fluid user experience, and even more data customization so each role is accessing information relevant to their jobs and getting deeper insight into customer requirements.   There’s also going to be improved social collaboration features as well as the ability to access information on a variety of devices including Windows 8 tablets and iPads. Android, iPhone, and Windows Phone 8 versions will be available shortly after the package’s release.  If you have played with the outlook Linkedin plugin before, you probably have a good idea of what social integration means to your CRM system.  We’re going beyond just that, though.  Now we’ll be aggregating social media data directly into CRM contacts so you have even more data to manage your customer relations.  Native ipad and android support also means better performance long-term as our customers can shift away from our ipad and android interface solution to one natively supported by Microsoft!

Echoing our own feelings about managing customer relations Microsoft explains, “Customers don’t want to be sold to anymore. They are knowledgeable and are interacting with their social and professional networks to make their buying decisions. They expect businesses to help them make the most informed choice,” says Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “Microsoft Dynamics CRM helps people connect with these customers in a way that is personal — giving them the information they need to choose the right solutions, engage to drive sales and nurture relationships to deliver amazing experiences.”

Key features of the new release include links to Microsoft’s MarketingPilot campaign management solution to help businesses understand their customers. Dynamics CRM lets companies adapt business processes according to the needs of their customers. It also allows users to collaborate and share customer information via Yammer from within the Dynamics package. It connects to Lync and Skype too enabling real-time contact updates.

You can find out more about what’s new in Microsoft Dynamics CRM by visiting the Microsoft website.

We’ll keep you posted as more details emerge!

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